We implemented a year-long community-based campaign to encourage parents to ask about firearms in homes that their children visit, in a small Midwestern city. Along with community residents and local leaders, we disseminated campaign messages through multiple communication channels. To assess message recall, attitudes, and whether parents asked about firearms, we conducted pre- and posttest surveys with randomly sampled adults in the intervention city and in a neighboring city. The posttest survey showed that parents in the intervention city were concerned about the danger of firearms when their child visits a friend's home, suggesting that the campaign influenced their attitudes.
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Title: Evaluation of the ASK (Asking Saves Kids) Campaign in Two Midwestern Cities
Publication date 2011-09-01
Publication Year 2011
, David Hemenway
, Jennie Lintz
, Matthew Miller
, Renee M. Johnson
Department of Community Health Sciences, Boston University School of Public Health
, Department of Health Policy and Management, Harvard School of Public Health
, Harvard Youth Violence Prevention Center, Harvard School of Public Health
, The Center to Prevent Youth Violence
North America / United States (Midwestern)
, children visit
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