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This special collection brings together evidence and insights from nonprofits, foundations, and research organizations working to understand the full impact of firearm use and gun violence in the US. By providing us with analyses of current state and federal laws as well as valuable data on suicides, homicides, accidents, and mass shootings, these organizations seek to inform sound public policy and to curb this ongoing public health epidemic.

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"Gun Violence" by M+R Glasgow licensed under CC 2.0

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How the Firearms Industry Markets Guns to Asian Americans

September 16, 2021

Exploiting the increase in hate crimes against Asian Americans during the COVID-19 pandemic, the gun industry is targeting the Asian American/Pacific Islander (AAPI) community as potential new gun buyers and future pro-gun advocates.The firearms industry and gun lobby are currently targeting minority communities in their marketing in response to long-term stagnation in the traditional gun market of white men. Until recently, this campaign focused primarily on Black and Latino Americans, but the gun industry is now ramping up its efforts targeting Asian Americans.Asian Americans have low gun ownership rates, strongly support stricter gun laws, and are the fastest growing voter group in the United States. As a result of their increasing size and consumer power, Asian Americans are viewed as an untapped market by gunmakers. And in the eyes of the firearms industry and gun lobby, the purchase of a firearm is the first step down the path for new gun owners to become future pro-gun advocates and voters.

How the Firearms Industry and NRA Market Guns to Communities of Color

January 25, 2021

The 39-page report, How the Firearms Industry and NRA Market Guns to Communities of Color, documents efforts begun in 2015 that have only intensified over time. The VPC report reveals the scope of this marketing effort as evidenced by: gun industry marketing studies and related materials from the National Shooting Sports Foundation (NSSF, the trade association for the firearms industry); articles in gun industry publications, advertisements, videos, and social media; and, NRA articles, online programming, and related materials

The Long-Term Decline of Gun Ownership in America: 1973 to 2018 (published June 2020)

June 1, 2020

Using data from the General Social Survey (GSS) of the National Opinion Research Center (NORC) at the University of Chicago, this report details the long-term decrease in household and personal gun ownership in the United States from 1973 to 2018 (the most recent year for which GSS data is available).

Silencers: A Threat to Public Safety (July 2019, revised)

July 1, 2019

This report discusses how a ban on silencers for civilian use would enhance public safety. It also explores the agenda of the gun lobby and firearms industry in an attempt to expand it's market. The explosion in the popularity of silencers has significantly increased the likelihood they will be used in crime. The advantages of using silencers, including reduced noise and increased accuracy, make them attractive to mass shooters, terrorists, and common criminals. In addition, the administrative burden placed on the Bureau of Alcohol, Tobacco, Firearms and Explosives diverts resources from the agency's more important regulatory and law enforcement responsibilities. Conversely, silencers serve no sporting purpose.

"Start Them Young": How the Firearms Industry and Gun Lobby are Targeting Your Children

February 18, 2016

This report documents ongoing efforts by the gun industry and gun lobby to market guns to children. In recent years these efforts have intensified with little regard for the lethal consequences: the use of guns by children and teens in suicides, homicides, fatal unintentional shootings, and even mass murder.The study reveals the scope of this marketing effort through: gun industry advertisements, catalog copy, articles, marketing documents, and quotes; NRA articles and materials for its "Junior Members" and other youth; articles "For Kids By Kids" in the youth-oriented gun publication Junior Shooters; and numerous photos.