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Exploiting the increase in hate crimes against Asian Americans during the COVID-19 pandemic, the gun industry is targeting the Asian American/Pacific Islander (AAPI) community as potential new gun buyers and future pro-gun advocates.The firearms industry and gun lobby are currently targeting minority communities in their marketing in response to long-term stagnation in the traditional gun market of white men. Until recently, this campaign focused primarily on Black and Latino Americans, but the gun industry is now ramping up its efforts targeting Asian Americans.Asian Americans have low gun ownership rates, strongly support stricter gun laws, and are the fastest growing voter group in the United States. As a result of their increasing size and consumer power, Asian Americans are viewed as an untapped market by gunmakers. And in the eyes of the firearms industry and gun lobby, the purchase of a firearm is the first step down the path for new gun owners to become future pro-gun advocates and voters.
The 39-page report, How the Firearms Industry and NRA Market Guns to Communities of Color, documents efforts begun in 2015 that have only intensified over time. The VPC report reveals the scope of this marketing effort as evidenced by: gun industry marketing studies and related materials from the National Shooting Sports Foundation (NSSF, the trade association for the firearms industry); articles in gun industry publications, advertisements, videos, and social media; and, NRA articles, online programming, and related materials
Using data from the General Social Survey (GSS) of the National Opinion Research Center (NORC) at the University of Chicago, this report details the long-term decrease in household and personal gun ownership in the United States from 1973 to 2018 (the most recent year for which GSS data is available).
This report discusses how a ban on silencers for civilian use would enhance public safety. It also explores the agenda of the gun lobby and firearms industry in an attempt to expand it's market. The explosion in the popularity of silencers has significantly increased the likelihood they will be used in crime. The advantages of using silencers, including reduced noise and increased accuracy, make them attractive to mass shooters, terrorists, and common criminals. In addition, the administrative burden placed on the Bureau of Alcohol, Tobacco, Firearms and Explosives diverts resources from the agency's more important regulatory and law enforcement responsibilities. Conversely, silencers serve no sporting purpose.
This report documents ongoing efforts by the gun industry and gun lobby to market guns to children. In recent years these efforts have intensified with little regard for the lethal consequences: the use of guns by children and teens in suicides, homicides, fatal unintentional shootings, and even mass murder.The study reveals the scope of this marketing effort through: gun industry advertisements, catalog copy, articles, marketing documents, and quotes; NRA articles and materials for its "Junior Members" and other youth; articles "For Kids By Kids" in the youth-oriented gun publication Junior Shooters; and numerous photos.