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This special collection brings together evidence and insights from nonprofits, foundations, and research organizations working to understand the full impact of firearm use and gun violence in the US. By providing us with analyses of current state and federal laws as well as valuable data on suicides, homicides, accidents, and mass shootings, these organizations seek to inform sound public policy and to curb this ongoing public health epidemic.

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"Gun Violence" by M+R Glasgow licensed under CC 2.0

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Evaluation of the ASK (Asking Saves Kids) Campaign in Two Midwestern Cities

September 1, 2011

We implemented a year-long community-based campaign to encourage parents to ask about firearms in homes that their children visit, in a small Midwestern city. Along with community residents and local leaders, we disseminated campaign messages through multiple communication channels. To assess message recall, attitudes, and whether parents asked about firearms, we conducted pre- and posttest surveys with randomly sampled adults in the intervention city and in a neighboring city. The posttest survey showed that parents in the intervention city were concerned about the danger of firearms when their child visits a friend's home, suggesting that the campaign influenced their attitudes.

Policy Recommendations & Models