Back to Collections

This special collection brings together evidence and insights from nonprofits, foundations, and research organizations working to understand the full impact of firearm use and gun violence in the US. By providing us with analyses of current state and federal laws as well as valuable data on suicides, homicides, accidents, and mass shootings, these organizations seek to inform sound public policy and to curb this ongoing public health epidemic.

More ways to engage:
- Add your organization's content to this collection.
- Easily share this collection on your website or app.

"Gun Violence" by M+R Glasgow licensed under CC 2.0

Search this collection

Clear all

1 results found

reorder grid_view

The Gun Industry’s Advertising: Effective, Deadly, and Actionable

April 7, 2022

The FTC's Bureau of Consumer Protection has a clear mandate: to protect consumers from unfair and deceptive practices in the marketplace. But, thus far, the FTC has failed to fulfill this mandate with respect to the gun industry. The FTC is failing consumers, failing our democracy, and failing the millions of Americans who have lost their lives or their loved ones to gun violence. The FTC's inaction has also harmed countless more Americans who must live with the scars, trauma, and emotional and economic damage that America's gun violence epidemic, fomented by the gun industry for profit, has caused. The FTC can and must change this. No industry--regardless of its political clout—should be immune from scrutiny of its marketing and advertising.This Petition, brought by Brady, Giffords Law Center to Prevent Gun Violence ("Giffords Law Center"), and March For Our Lives, in partnership with the FACT Coalition (collectively, "Petitioners"), demands that the FTC exercise its broad investigative and enforcement powers to investigate and regulate the gun industry's advertising practices. As we show, the FTC's inaction has allowed the gun industry to spend decades using unfair and deceptive advertising to sell deadly weapons to an American public that has been falsely led to believe that gun ownership is a safe way to protect their home and family.