We implemented a year-long community-based campaign to encourage parents to ask about firearms in homes that their children visit, in a small Midwestern city. Along with community residents and local leaders, we disseminated campaign messages through multiple communication channels. To assess message recall, attitudes, and whether parents asked about firearms, we conducted pre- and posttest surveys with randomly sampled adults in the intervention city and in a neighboring city. The posttest survey showed that parents in the intervention city were concerned about the danger of firearms when their child visits a friend's home, suggesting that the campaign influenced their attitudes.
Title: Evaluation of the ASK (Asking Saves Kids) Campaign in Two Midwestern Cities
Publication date 2011-09-01
Publication Year 2011
, David Hemenway
, Jennie Lintz
, Matthew Miller
, Renee M. Johnson
Department of Community Health Sciences, Boston University School of Public Health
, Department of Health Policy and Management, Harvard School of Public Health
, Harvard Youth Violence Prevention Center, Harvard School of Public Health
, The Center to Prevent Youth Violence
North America / United States (Midwestern)
, children visit
Resource provided by IssueLab
IssueLab's Embeddable Widget
Use this super simple form to customize and generate the code you need to display this content in your own environment - no programming required. The feed will inherit more specific styles, like font face and font color, from your website.
Your widget code
Add to the Collection
Please use the form below to provide us with your recommendation, and we'll check it out. Include your name and email address along with your suggestion just in case we need to get in touch. Thank you for contacting us.