• Description

This report documents ongoing efforts by the gun industry and gun lobby to market guns to children. In recent years these efforts have intensified with little regard for the lethal consequences: the use of guns by children and teens in suicides, homicides, fatal unintentional shootings, and even mass murder.

The study reveals the scope of this marketing effort through: gun industry advertisements, catalog copy, articles, marketing documents, and quotes; NRA articles and materials for its "Junior Members" and other youth; articles "For Kids By Kids" in the youth-oriented gun publication Junior Shooters; and numerous photos.