In the past, advocates for tougher gun laws have turned to federal, state, and local legislatures for solutions. For a variety of reasons, however, it has been difficult to enact progressive gun policies into law. Appeals to the gun industry to use more care in distributing and selling its products have also fallen on deaf ears. Thankfully, neither legislation nor appeals to the consicience of gun manufacturers are the only options available to advocates seeking to reduce gun violence in our country. This report will discuss one innovative new strategy that promises to achieve chage: the use of "buyer power" to reform the gun industry. By encouraging your municipal officials to utilize their buyer power as mass-purchasers of firearms to pressure gun manufacturers to self-regulate, yuou can make it much more difficult for dangerous individuals in America to acquire firearms.